Firat Berk Sivaslioglu

One hire. A full-service comms agency.

Strategy, PR, copy, film, SEO and AI content, done for Nvidia, Anadolu Efes and FrostGreen. In three languages.

See the work Send a brief
STHLM_Pulse_v3 · Timeline 01
AI asset production, videography and color grading.

Brands and institutions I've worked for

  • Nvidia
  • Logitech
  • Anadolu Efes
  • IKSV
  • FrostGreen
  • WoodSafe
  • FrostPharma
  • Hrant Dink Foundation
  • Lund University
  • Stockholm University

Agencies split a brief across six departments. I've worked in all six. So nothing gets lost in a handover. There isn't one.

I learned the craft in Istanbul PR agencies, then spent years in research on how media frames people and places. Most recently I ran FrostGreen's communication in-house, on my own, in Swedish and English.

Six departments. One desk.

From the first idea to the final report, every brief stays with the same person.

  • Strategy & brand

    Positioning, rebrands and rollout plans a whole company can work from, plus the monthly report that shows whether they worked.

    Brand guidelines, brand kits, GA4 and LinkedIn reporting

  • PR & media

    Press, activations and media relations for global and national brands, read with a researcher's eye for how coverage frames a story.

    Press materials, media relations, media monitoring

  • One green choice. Many benefits.

    Copy & campaigns

    Web pages, articles, newsletters and LinkedIn ads in Swedish and English, on one editorial calendar and in one brand voice.

    HubSpot, Mailchimp, LinkedIn Campaign Manager, Google Ads

  • Film & motion

    Shooting, cutting and grading short-form video. The reel at the top of this page came out of this department.

    Premiere Pro, After Effects, Final Cut Pro, Photoshop

  • Web, SEO & AI search

    Pages, keywords and structured data that help a brand get found on Google, on Bing and in AI answers. This site is hand-coded too.

    WordPress, HTML/CSS/JS, Search Console, Bing Webmaster, Ahrefs, RankMath

  • AI content production

    Images and video made with generative tools. They speed up production. The creative judgement stays human.

    NotebookLM, Runway, Adobe Firefly, Veo 3, Nano Banana, Claude

Selected work.

Three briefs. Each one crossed at least three departments.

RebrandFrostGreen AB, 2026

Two brands, one direction.

The brief: fold WoodSafe into FrostGreen without losing the audience WoodSafe had built. I phased the rollout, wrote the guidelines and brand kit every department works from, rewrote the site in Swedish and English, and took LinkedIn in-house.

LinkedIn engagement, 3× the B2B average
6-10%
Google search click-through rate
6.7%
Bing click-through rate, doubled
7.3%
Web traffic, month over month
+11%
FrostGreen website homepage after the rebrand WoodSafe website homepage before the rebrand
After: FrostGreenBefore: WoodSafe

CampaignPlastic Challenge prototype, FrostGreen sales

When a slide wasn't enough.

Buyers needed to see the plastic they could cut, not read a figure. I took it from idea to working prototype on my own: the build, the copy and the plan for taking it to customers.

500
Drag to try the interaction.
7,500 kg
estimated CO₂e saved per year
357
trees' worth of yearly offset, approx.

Illustrative demo, not FrostGreen's model. Placeholder factor of 15 kg CO₂e per pallet.

The Plastic Challenge calculator on desktop, modelling plastic reduction for a lab facility
The same calculator on a phone: 376 kg of plastic eliminated, 864.9 kg CO2e avoided
Clients, PUBLICA PR 2020-2021

Anadolu Efes
& IKSV

14

people on the cross-functional team I scrum-mastered

PRIstanbul

From client brief to national coverage.

Integrated communication for a national brewer and Istanbul's leading arts foundation, growing media exposure across digital and traditional channels. Led content and SEO for Anadolu Efes TV and kept the team shipping through the pandemic.

Credits.

Agency & in-house

  1. Communication & Marketing Officer2026FrostGreen AB (WoodSafe, FrostPharma)
  2. Project Communication Consultant2020-2021PUBLICA PR
  3. Media Evaluation Officer2019-2020Hrant Dink Foundation
  4. Public Relations Officer2019A&B Communication, offered a full-time role

Research & teaching

  1. Project Research Assistant2024-2025Stockholm University, "Living with Wildfire"
  2. Research Assistant2024Centre for Middle Eastern Studies, Lund University
  3. Teaching Assistant, SI Mentor2023-2024Lund University

Publications, incl. a Q1 journal

  1. Vaccine diplomacy propaganda
  2. State-backed media geopolitics
  3. Russian soft power in the Turkish mediasphere

Education

  1. MA, Politics & Society of the Contemporary Middle East2022-2024Lund University, dissertation graded A
  2. BA, Public Relations & Publicity2018-2021Istanbul Bilgi University, High Honours, full scholarship
  3. BA, Media & Communication Systems2016-2021Istanbul Bilgi University, full scholarship

Languages

  1. Turkish, native. English, fluent.
  2. Swedish and Azerbaijani, intermediate.

Send the brief.

firatberkk@gmail.com

Open to full-time roles in communication, PR and marketing, plus selected projects. Based in Stockholm. One email reaches every department.

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