Led communication strategy for the corporate rebrand, aligning messaging across web, LinkedIn and sales materials for two product lines — WoodSafe and FrostPharma AB — and now run the LinkedIn content and advertising in-house.
I write the headline. And build what it links to.
Firat Berk Sivaslioglu — Communication reflexes met with technical competencies and academic curiosity.
Ten years finding the words. Two years building the technical networks that hold them.
I manage brand, campaign and SEO work for a B2B sustainability company by day — and open a code editor by night to build the tools that support the pitch. Not because I'm becoming a developer, but because I don't like handing off the last ten percent of an idea to someone else.
I'm the person on the team who writes the strategy, designs the campaign, and ships the landing page it lives on. Direct communication, applied to whatever the job needs next.
- 2 internships
- 1 consultancy engagement
- Minority rights volunteer
- Content Creation
- Front-End Development
- Campaign Management
- 360° Communications
- Q1 journal
- Vaccine diplomacy propaganda
- State-backed media geopolitics
- Russian soft power in Turkish Mediasphere
Three ways I've moved the needle.
A rebrand, a working tool, and a PR account run through a pandemic — one example each of strategy, build and execution.
Building an interactive B2B tool for FrostGreen's sustainability sales pitch. Below is a working demo of the interaction pattern, coded for this page.
Illustrative demo built to show the interaction, not FrostGreen's real model — math uses a simplified 15 kg CO₂e/pallet placeholder factor.
Ran integrated communication strategy for two high-profile clients, growing media exposure across digital and traditional channels. Led content and SEO for Anadolu Efes TV, and scrum-mastered a cross-functional team of fourteen through the pandemic.
Where I actually spend my time.
Brand & campaign strategy
Turning a rebrand or launch into a plan a whole company can execute against — not just a deck.
SEO & organic growth
Search Console, RankMath and Bing Webmaster, used to actually move rankings — not just watch them.
Content & paid social
LinkedIn advertising and content production built for how B2B audiences actually scroll.
Front-end builds
HTML, CSS and vanilla JavaScript — enough to ship the page a campaign needs, not just brief it.
The path here, briefly.
Leading the WoodSafe → FrostGreen rebrand and building the tools that support the pitch.
Ran multilingual research across Swedish, Turkish and English sources on wildfire governance.
Studied identity representation in cultural institutions across Turkey.
Mentored undergraduates on academic and communication skills.
Ran integrated comms for Anadolu Efes and IKSV, scrum-mastering a team of 14 through the pandemic.
Monitored Turkish media for discriminatory reporting and hate speech.
Managed client relations for Logitech and Nvidia, and ran PR activations end to end.
Education
Languages
Turkish (native), English (fluent), Swedish (intermediate), Azerbaijani (intermediate).
Say something direct.
Open to full-time and project-based work — comms strategy, campaign management, or the sites that hold them.
firatberkk@gmail.com